Construction is underway - help us name it!

We’re redeveloping the site at Saxon St, Brunswick to create a community hub that will draw visitors in to experience a range of community activities and events.

The upgrade will create approximately 3,500sqm of floorspace and will deliver an accessible and functional building with welcoming and affordable spaces for creatives, artists and the Brunswick community.

Now it's time to name the hub, and we need your help to choose a name.

Vote for your preferred name

Last year we asked you to share your naming suggestions for the new hub. As a result of this community submissions process, we received many naming ideas - thank you for your submissions!

We reviewed the suggested names against the State Government’s Naming rules for places in Victoria – Statutory requirements for naming roads, features and localities – 2022 and the Naming Merri-bek's Places Policy.

We created a shortlist of 6 names which were endorsed by Council. Now we're asking the community to vote for their preferred names before Council makes the final decision in mid 2024.

Shortlisted names are listed below in alphabetical order.

  • Balam Balam Arts Centre

    Balam Balam means 'butterfly' in Woi-wurrung language. This name was suggested by a community member and the Wurundjeri Woi Wurrung Cultural Heritage Aboriginal Corporation has approved its use.

  • Brunswick Arts Hub

    Having long been associated with creative communities and artists, the geographical location of the new cultural and community space is recognised in this name.

  • Brunswick Arts Precinct

    Having long been associated with creative communities and artists, the geographical location of the new cultural and community space is recognised in this name.

  • Doleen Arts Hub

    Doleen means 'pride' in the Woi-wurrung language. This name was provided by the Wurundjeri Woi Wurrung Cultural Heritage Aboriginal Corporation.

  • Dorrong Arts Precinct

    Dorrong means 'heart' in Woi-wurrung language. This name was suggested by a community member and the Wurundjeri Woi Wurrung Cultural Heritage Aboriginal Corporation has approved its use.

  • Leonard French Arts Hub

    Leonard French (1928-2017) was a highly regarded Australian artist and is perhaps best known for his stained-glass ceiling at the Great Hall of the National Gallery of Victoria. He grew up in Brunswick, attended East Brunswick Primary School and Brunswick Technical School.

How to vote

All votes will be counted, the preferred name will become the official name of the hub (subject to Council approval).

Voting opens Thursday 14 March 2024. Only one vote per household.

Voting closes 5pm Sunday 14 April 2024.

Naming processes and procedures are undertaken in accordance with the statutory Naming Rules for Places in Victoria.

You will need to be a registered Conversations Merri-bek user in order to make a submission. We will also ask for your residential address. This is to protect the integrity and fairness of the consultation and your personal details will not be used for any other purpose. See instructions below on how to register or log in.

1. Find the "LOG IN/JOIN" button at the top of the page and click to start registering.

2. Select "LOG IN" if you already have a profile on Conversations Merri-bek OR select "SIGN UP" to create a new profile

3. To create your profile you will need to add: Screen name, email address, password, full name and postcode. Check the boxes that apply and click "CREATE ACCOUNT"

4. Now you can make your submission

Other ways you can vote

Prefer not to use this online form? You can also make a submission in these ways:

Mail
Amanda Allen, Revitalisation Project Manager
Merri-bek City Council
Locked Bag 10, Brunswick 3056.

Email
aallen@merri-bek.vic.gov.au

In person

Merri-bek Civic Centre at 90 Bell Street Coburg


All submissions should include the reference NAM/2023/3, your name and residential address.

If you wish to object, you must explain why you do not support the names(s) in writing.

Project history

We purchased the site in 2010 when it was home to an old school with large buildings, a heritage house and public open space. In 2016 we appointed These Are The Projects We Do Together, to manage the site as ‘Siteworks’, and with First Nations contemporary art gallery, Blak Dot, created a thriving arts and community hub. This activation provided the vision for the future of the site.

The 2017 Strategic Framework set the principles and priorities for the facility, including redevelopment for future use:

  • Creating more affordable arts space
  • Increasing public open space
  • Including a variety of community uses
  • Creating a place to come together and build community.

After an extensive community engagement process to gather community ideas for the design, a revised design concept for the site was approved in November 2021 with consideration of the strategic framework.

Planning was lodged in March 2022 and a permit issued in January 2023 (ref MPS/2022/194). Council endorsed the construction tender in December 2022 with construction startting after demolition in June 2023. Completion is expected by the end of 2024.

Find out more about background of the site and redevelopment on our website.

Artists impression of the new hub